Female financial advisers.
Some conversations are easier with another woman in the room. If you would rather talk to a female adviser about your divorce, your bereavement or your business, these are the women in our network — all authorised and regulated by the Financial Conduct Authority.
13 female advisers in our network
Covering CB, CM, CO, Coventry, IP, Leicester, MK, N, Northampton, NR, PE, PO, SG, SO, SW, TN.

Alice-Ward Smith
Insight IFA
An art degree isn’t necessarily seen as the automatic way into Financial Advice, but Alice has found some common ground in her career in financial services, whi…
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Eliana Marzell
Insight IFA

Georgianna Lacey-Scane
Insight IFA

Gular Nuriyeva
Insight IFA
I genuinely enjoy talking about financial planning. Luckily for my clients, I also enjoy making it far less complicated than they expect! I'm Gular, an Indepen…
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Pam Atkins
Insight IFA
I have worked in the financial services industry for over 24 years, starting my career in banking before moving into the independent financial advice sector. O…
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Jade Carter
Insight IFA
Hi, I’m Jade. I’m a Financial Adviser with over seven years’ experience in the industry, specialising in Equity Release and holistic financial planning. I help…
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Bardhe Lleshaj
Insight IFA
As an Independent Financial Planner, I'm passionate about helping people feel confident about their financial future. I believe financial planning should be sim…
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Bridie Solferino
Insight IFA
Bridie is a dedicated financial adviser with more than seven years’ experience in the financial services sector. She provides clear, practical financial advice…
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Jenna Chandler
Insight IFA

Sarah Nelis
Insight IFA

Alice Ruben
Seymour Financial
Norwich, England
Alice is an Independent Financial Adviser with 10 years’ experience in the Financial Services industry. She began her career in Wealth Management before moving…
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Fliss Wallace
Seymour Financial
Norwich, England
Helping you create a roadmap to financial success — crafting the life you truly desire.
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Aylin Jones DipFA CeMAP CeRER
Temple Wealth
Your Financial Partner For Life – Chartered Financial Planners serving personal and corporate clients across Hampshire and Dorset.
View profileA preference, not a compromise
Asking for a woman does not mean settling for less. Every adviser here holds the same FCA authorisation as anyone else you would be referred to.
Regulated, and checkable
Each firm is authorised by the Financial Conduct Authority. You can verify any of them on the FCA Register before you make contact.
Nearest first, honestly
If there is no female adviser close to you, we will say so and tell you how far the nearest one is, rather than quietly sending you to someone else.
What they can help with
Divorce and separation
Valuing and dividing pensions, deciding what to do with the family home, and working out whether a proposed settlement actually leaves you able to live on it.
After a bereavement
Survivor benefits, inherited pensions, probate and inheritance tax, and rebuilding a plan around one income instead of two.
Self-employment and business
Pensions when nobody is paying in for you, protecting income you cannot afford to lose, and planning around a business you may one day sell.
Common questions
Can I ask to see a female financial adviser?
Yes. You are entitled to ask any firm for a female adviser, and a good firm will accommodate it without making it awkward. If you tell Helena you would prefer to speak to a woman, we will look for a female adviser in your area first and tell you honestly if the nearest one is some distance away.
Does it matter whether my financial adviser is a woman?
Professionally, a female adviser is not better qualified than a male one — they hold the same FCA authorisation and the same qualifications. What many women tell us matters is the conversation: being able to talk about a divorce, a bereavement or a career break without feeling they have to justify it. If that makes the difference between getting advice and avoiding it, it is a reason worth taking seriously.
How many financial advisers in the UK are women?
Women remain a minority of qualified financial advisers in the UK — industry estimates have consistently put the figure at around one in six. That is why finding one locally can be harder than it should be, and why we list the women in our network separately.
Are these advisers regulated?
Every adviser listed on Helena is authorised and regulated by the Financial Conduct Authority. You can check any firm or individual on the FCA Register before you speak to them, and we would encourage you to.
What does it cost to make an enquiry?
Nothing. Enquiries through Helena are free and carry no obligation. Advisers set their own fees and should explain them clearly before you commit to anything.